How Premium Manufacturers can Survive the Age of Disposable Software

Modern cars are no longer merely machines. They are software platforms with wheels, batteries, cameras, processors and update cycles. That changes the economics of premium ownership. If a car’s digital core becomes obsolete long before its body, engine or chassis, permanence becomes theatre. The premium car of the future must therefore be designed not only to endure, but to be upgraded.

New data storage and processing for my media

Each of us has important personal information that we want to protect and preserve. For me, these are a few documents but mainly my own photo collection. While many things can be recovered (albeit with some difficulty), in the event…