Modern cars are no longer merely machines. They are software platforms with wheels, batteries, cameras, processors and update cycles. That changes the economics of premium ownership. If a car’s digital core becomes obsolete long before its body, engine or chassis, permanence becomes theatre. The premium car of the future must therefore be designed not only to endure, but to be upgraded.
Tag: car
The Tesla FSD Paradox
Tesla may be close to a genuine breakthrough in supervised autonomous driving in Europe, and that deserves real recognition. Its vision-based system looks astonishingly capable in complex traffic. But that progress also makes Tesla’s everyday stupidity even funnier. When a car can seemingly understand cyclists, pedestrians and chaos, yet still fails at a blatantly obvious route, admiration quickly turns into disbelief.
My car is a DeLorean!
While I commuted to work this morning, my Android phone was asking to perform a system update. When I checked a few minutes later, I was totally amazed: My car must have made a leap in time! I started on…
Back to the Past!
Do you remember the cult movie of the 80s with Michael J. Fox? In Back to the Future of 1985, Teenager Marty McFly accidentally travels back in time to 1955, where he meets his future parents and becomes his mother's romantic interest... Why…
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