alexreusch

Do it with PASSION or not at all

Welcome to my small world!

This is my Ground Zero. After Google announced to kill Google Plus (or G+), which was my social universe, my creative spot to present my photo collections, my blogging home and my place to discuss and learn with and from other people, I had to rethink my online strategy. Social networks are not critical as long as you are not a content creator. If you are only consuming stuff from others, there is no problem if the platform shuts down as you can just move on to the next big thing. But for me, it is different…

“No centralized (social) regime will deny me access to my own content in the future. This is my own place, my own pocket universe.”

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Recent Posts

Euro 2028 may be the Tournament that Saves Football’s Soul

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The 2026 World Cup already feels like a tournament drowning in bureaucracy, border politics and institutional cowardice. Euro 2028 could be the antidote: close, reachable, fan-centred and rooted in football cultures that still understand the game as a public ritual, not a corporate asset. If UEFA keeps its promises, the tournament may remind Europe that football belongs to supporters before it belongs to executives, sponsors or airport officials. Quite rightly.

The World Cup sells the Names. The Knockouts will test the Bodies.

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The 2026 World Cup will be full of famous names no longer playing at the sharpest edge of European football. Messi, Ronaldo, Neymar and others may still sell tickets, dominate weaker opponents and provide the tournament with its mythology. But the knockout stage is less sentimental. It does not reward memory, aura or golden contracts. It asks what is left when time, space and legs disappear.

How Premium Manufacturers can Survive the Age of Disposable Software

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Modern cars are no longer merely machines. They are software platforms with wheels, batteries, cameras, processors and update cycles. That changes the economics of premium ownership. If a car’s digital core becomes obsolete long before its body, engine or chassis, permanence becomes theatre. The premium car of the future must therefore be designed not only to endure, but to be upgraded.