Modern cars are no longer merely machines. They are software platforms with wheels, batteries, cameras, processors and update cycles. That changes the economics of premium ownership. If a car’s digital core becomes obsolete long before its body, engine or chassis, permanence becomes theatre. The premium car of the future must therefore be designed not only to endure, but to be upgraded.
Category: Lifestyle
The unfair Beauty of Summer in Zurich
In Switzerland, spring does not gently become summer. It switches. Suddenly the lake is no longer scenery, the Limmat becomes part of the day, and Zurich turns into something almost unfair: international yet intimate, efficient yet relaxed, urban yet surrounded by water, hills and colour. In early summer, beauty is not a destination here. It becomes part of ordinary life.
The Annual Green Bay Super Bowl Prophecy
Every spring, the NFL performs its little theatre of hope, and I perform my part with great dignity and no measurable restraint. The Green Bay Packers draft someone promising, sign someone intriguing, or merely produce a training-camp clip of mild beauty, and I enter the WhatsApp group with the only reasonable conclusion: Super Bowl. It is not delusion. The trophy is named after Vince Lombardi. We are simply asking for the family silver to be returned.
Tesla FSD Supervised and the Dinosaur thinking around it
Tesla’s Full Self-Driving Supervised is still dismissed as “just driver assistance” by many critics. But that misses the point entirely. While others debate labels, Tesla is solving the far harder problem: real-world driving across complex environments, powered by a software-first approach that improves at relentless speed. This is not about Level 3 badges or sensor checklists. It is about who is building the smarter, scalable, and ultimately more relevant model for the future of mobility.
Fair Play: Tesla Delivered!
After all the noise, shifting expectations and familiar Tesla theatre, there is now something real on the table: approval. RDW has granted provisional validity for Tesla’s FSD in the Netherlands, and that deserves recognition. My original skepticism was reasonable at the time, but facts matter more than ego. So yes, fair play to Tesla. This time, the hype was followed by paperwork, and that makes all the difference.
The Tesla FSD Paradox
Tesla may be close to a genuine breakthrough in supervised autonomous driving in Europe, and that deserves real recognition. Its vision-based system looks astonishingly capable in complex traffic. But that progress also makes Tesla’s everyday stupidity even funnier. When a car can seemingly understand cyclists, pedestrians and chaos, yet still fails at a blatantly obvious route, admiration quickly turns into disbelief.
Booking.com — Flights are a Trap, and Vueling is the perfect Airline for It
Booking.com turned a simple flight booking into a bureaucratic ambush, while Vueling treated standard cabin baggage like an optional luxury. Hidden details, broken post-booking clarity, useless support, and a dead-end check-in process turned an ordinary trip to Barcelona into a perfect case study in how not to treat customers.
Three weeks after the Super Bowl — What Bad Bunny really delivered
Three weeks after the Super Bowl, the debate about language has mostly faded — but the feeling hasn’t. What Bad Bunny delivered that night was bigger than Spanish, bigger than America, and bigger than halftime controversy. It was a reminder that joy, belonging, and shared rhythm travel further than translation ever could.
Stranger Things and the loss of its own Mystery
With the final episode now aired, Stranger Things leaves behind a mixed legacy. Its early seasons thrive on atmosphere, mystery, and restraint. Later, the series trades the power of the unknown for explanation and scale, losing some of the magic that once made it special.
A mostly warm Christmas Note
December has that strange effect on people. Suddenly we are all reflective, forgiving, and emotionally available. At least on the outside. Inside, most of us are just tired, overfed, and quietly hoping nobody brings up politics at the dinner table.…
alexreusch 