FIFA Wants to Sell Football. Infantino Wants to Keep the Keys.

FIFA insists that football is not for sale while preparing to place the World Cup inside a $20 billion company and invite private investors to buy in. The proposal is more than another commercial excess. It reveals how completely Gianni Infantino has personalised FIFA, weakened its internal restraints and blurred the line between public office, private influence and his own future. UEFA has finally threatened resistance. This time, it must go further.

Euro 2028 may be the Tournament that Saves Football’s Soul

The 2026 World Cup already feels like a tournament drowning in bureaucracy, border politics and institutional cowardice. Euro 2028 could be the antidote: close, reachable, fan-centred and rooted in football cultures that still understand the game as a public ritual, not a corporate asset. If UEFA keeps its promises, the tournament may remind Europe that football belongs to supporters before it belongs to executives, sponsors or airport officials. Quite rightly.