Euro 2028 may be the Tournament that Saves Football’s Soul

The 2026 World Cup already feels like a tournament drowning in bureaucracy, border politics and institutional cowardice. Euro 2028 could be the antidote: close, reachable, fan-centred and rooted in football cultures that still understand the game as a public ritual, not a corporate asset. If UEFA keeps its promises, the tournament may remind Europe that football belongs to supporters before it belongs to executives, sponsors or airport officials. Quite rightly.