FIFA Wants to Sell Football. Infantino Wants to Keep the Keys.

FIFA insists that football is not for sale while preparing to place the World Cup inside a $20 billion company and invite private investors to buy in. The proposal is more than another commercial excess. It reveals how completely Gianni Infantino has personalised FIFA, weakened its internal restraints and blurred the line between public office, private influence and his own future. UEFA has finally threatened resistance. This time, it must go further.