The EU’s Singing Christmas Car… and other Automotive Nightmares

There was a time, legend has it, when a driver was considered a person capable of operating a vehicle using a combination of skill, awareness, and a driver’s license. A document explicitly confirming one’s ability to steer a machine without…

Porsche and the End of Permanence: When Legends become Disposable

There are collapses that announce themselves with noise, and others that begin quietly. Porsche’s moment arrived in silence. A company long defined by waiting lists and admiration has reported a near €1 billion quarterly loss and almost total profit evaporation.…

A Case for Tesla: Vision Only?

Elon Musk is renowned for his ambitious, often grandiose visions, and his tendency to announce groundbreaking technology far in advance. Yet, the timelines Musk sets for Tesla’s developments, particularly in autonomous driving, frequently go unmet, causing many to dismiss his…

The Two Faces of Elon Musk: A Tale of Two Companies

Just three days after what can only be described as an underwhelming performance at Tesla’s much-hyped Robotaxi event, Elon Musk’s other brainchild, SpaceX, achieved an engineering feat that borders on the surreal. The largest multi-stage rocket ever launched successfully reached…

Becoming a Software Company: A Requirement for Autonomous Driving?

In a simple tweet, Tesla has revealed its plan to transition its long-awaited Full Self-Driving (FSD) feature out of beta and make it publicly available in North America. This move marks a significant leap forward in autonomous driving technology and…

Embracing Innovation: A Tesla Owner’s Perspective

As I sit behind the wheel of my sleek Tesla Model 3, aptly named "Highland," I am reminded of the transformative power of innovation. Becoming a Tesla owner isn't merely about acquiring a new car; it's about joining a movement…