As I sit behind the wheel of my sleek Tesla Model 3, aptly named “Highland,” I am reminded of the transformative power of innovation. Becoming a Tesla owner isn’t merely about acquiring a new car; it’s about joining a movement towards a future where transportation and energy converge in revolutionary ways. Tesla, under the visionary leadership of Elon Musk, is not content with the status quo. Instead, it challenges conventional wisdom and redefines what’s possible.
Tesla isn’t just another car manufacturer; it’s a disruptor in the truest sense. It dares to question everything that’s considered tried and tested, opting instead to start from scratch and pioneer groundbreaking solutions. At its core, Tesla is a software-defined company with a profound focus on energy as a whole. This ethos is evident in its comprehensive range of energy infrastructure solutions, including solar systems, Powerwalls, and a global charging network for both its own vehicles and those of third-party manufacturers.
As a Tesla owner, I’m part of a community that experiences the benefits of this forward-thinking approach firsthand. Tesla’s technical and software superiority places it in a unique position to continuously update and enhance its vehicles, ensuring that even older models remain relevant and retain their value. Owning a Tesla means having a vehicle that consistently reflects the current state of the art, thanks to ongoing software updates that unlock new features and capabilities.
Tesla has a remarkable track record to continuously enhancing the capabilities of its existing fleet of vehicles, regardless of generation. Unlike traditional automotive manufacturers, Tesla is not hesitant to deliver major functional updates to its vehicles over multiple generations, ensuring that owners continue to benefit from the latest advancements in technology. A prime example of this commitment is Tesla’s willingness to even offer financially viable hardware updates, such as the replacement of the computing unit for the infotainment system in older Model S vehicles with the latest generation. Remarkably, Tesla’s innovative service concepts make these updates seamless for owners. Rather than requiring a visit to a service center and the inconvenience of obtaining a replacement vehicle, Tesla’s Ranger service model enables technicians to perform the conversion on-site. This approach not only minimizes disruption for owners but also showcases Tesla’s dedication to ensure that its vehicles remain at the forefront of innovation. In contrast, with any other manufacturer, such a significant update would typically necessitate purchasing a new vehicle model, highlighting Tesla’s unique position in the automotive industry.
Shortcomings
However, Tesla’s relentless pursuit of innovation isn’t without its challenges. Under Musk’s egocentric leadership, the company often pushes the boundaries of what’s technically feasible, occasionally resulting in features that may not be perfectly suited for everyday use. Despite this, the allure of being at the forefront of automotive and energy technology outweighs any minor inconveniences.
Certainly, let’s delve into specific examples of features and functionalities of the Tesla Model 3 that may not always live up to expectations:
Camera reliability and handling of weather conditions
Tesla’s heavy reliance on cameras for various functionalities can sometimes lead to issues, particularly in adverse weather conditions. The system’s performance can be inconsistent, with frequent malfunctions and error messages, especially in rainy or dark conditions. This reliance on cameras as primary sensors may result in decreased reliability and functionality in certain situations.
Automatic windshield wiper function
The absence of a dedicated rain sensor for the automatic windshield wiper function can lead to erratic behavior. It’s almost like a never ending soap opera: It’s not uncommon for the wipers to activate unnecessarily in dry conditions or fail to respond adequately in light or heavy rain. This inconsistency undermines the effectiveness of this essential feature and highlights a potential oversight in Tesla’s design approach. This problem has existed for years, with no improvement in sight.
What might be the reason for this? Delivery problems with the sensors? Quite possibly… On the other hand, it is quite imaginable that Elon Musk decided on a whim to have his engineers develop intelligent software to detect rain using cameras instead of using a simple sensor for a few dollars. As a person interested in technology, this is of course a much cooler way to go. Woah! But if the end product then works as unreliably for years as the Tesla windshield wiper, then all coolness is screwed. 😦
Blinker buttons on the steering wheel
The placement of blinker buttons (turn signal) on the steering wheel may pose usability challenges for some drivers. While some users may adapt to this setup over time, many find it unintuitive and cumbersome, particularly in situations requiring quick and precise signaling, such as navigating traffic circles (roundabouts),or tight maneuvers (especially if you want to change direction immediately afterwards). This design choice may lead to operational difficulties and increase the risk of confusion or errors, especially in critical situations where a quick response is required.
Parking solution without dedicated distance sensors
Tesla’s decision to forego dedicated distance sensors and rely solely on a camera-based system for parking assistance has faced criticism. During periods of component shortages, such as the recent chip crisis, Tesla opted to prioritize deliveries by omitting certain sensors. However, the alternative solution offered to customers was not available for a long time and was then inadequate. The virtual band displayed around the vehicle via the camera lacked precision and reliability, rendering it largely ineffective and frustrating for users relying on parking assistance features.
The question is whether it was only due to the supply bottleneck that this sensor was omitted so early, before a reliable alternative solution was available (see windshield wipers)? Wouldn’t it have been smarter to have the developers perfect the vision-only system before saving the sensor in production? I am not an insider and it is quite possible that this risk was taken in favor of the sales figures to be achieved…
Other questionable decisions
In addition to the aforementioned challenges, there are other questionable decisions made by Tesla that have left some customers scratching their heads:
Limited basic autopilot feature
Currently, the basic autopilot package lacks essential capabilities such as lane changes on highways without manual intervention, requiring users to pay a significant premium for the “Enhanced Autopilot” package to access these features. This pricing strategy seems counterintuitive, especially when considering the substantial price tag associated with upgrading to this package, which currently exceeds USD 4,000 in Switzerland. Furthermore, certain features like Autopark, Summon, and Smart Summon are not available in certain regions, including Europe, until further notice. This leaves users questioning the value proposition of paying extra for a single function that only works on highways. The intermediate stage of Autopilot is widely seen as questionable, prompting suggestions that Tesla should integrate essential features like highway lane changes into the basic autopilot function, rather than segmenting them into separate upgrade packages.
Autonomous driving as CAPEX linked to a specific vehicle
Another contentious issue is Tesla’s approach to offering the option for fully autonomous driving (FSD) as a capital expenditure (CAPEX) linked to a specific vehicle. Under the current system, customers are required to pay a one-time fee for FSD capabilities, which can be a substantial financial commitment for a function that is currently in beta and only available in a few regions (US and Canada). This approach raises concerns about accessibility and affordability, particularly for customers who may not be able to afford the upfront cost or are hesitant to invest in rapidly evolving technology. Some customers have invested a lot of money in a vehicle that has never had this long promised function during the entire period of ownership of their Tesla. Even if the function is delivered at a later date, the costs are spread over the remaining useful life of the vehicle. That makes no economic sense. The current fleet of vehicles that has purchased FSD is correspondingly small.
Therefore, many argue that Tesla should adopt a subscription-based model linked to a user profile, similar to music streaming services (Spotify, Apple Music, Tidal etc.), that would offer more flexibility and affordability. For example, a subscription model could allow individuals or families to access FSD features for a monthly or annual fee on any Tesla vehicle they drive, with the option to cancel or adjust their subscription as needed. This means that you don’t have to invest upfront in a technology that is not yet available in your region, but can get on board when you can personally benefit from it. As a benefit for loyal customers, discounts could be given for annual prepaid subscriptions. Additionally, offering a family option with a discounted rate for multiple family members living at the same addresss, could further enhance accessibility and encourage much higher adoption of autonomous driving technology.
The power of software
While I have previously expressed negative opinions about the shortcomings of some novel approaches, it must be acknowledged that Tesla’s approach has revolutionized the entire industry and their software capabilities are untouched. The number of improvements that can appear in a single software update is astonishing.
From fun games to game changing functions. Updates can completely change the existing vehicle and raise it to a new level. And software updates are not uncommon at Tesla. While I had exactly 2 updates in 2.5 years with my previous BMW vehicle, I received 4 updates for my Tesla last December alone. The new features are described in detail on the Tesla app as well as in the vehicle in the release notes. On my “old” (late 2020) BMW M340d, I even had to transfer an update of the map material from my computer to a USB stick using special download software and then update it manually. Stone Age!
Tesla is in a league of its own here. Both in terms of software updates and also recalls over the air (OTA). A German YouTuber recently said: OTA = “Over The Autohaus”. Hahaha!!!
You can find a good idea of a Tesla update on the following site: https://www.notateslaapp.com/software-updates/version/2023.44.30/release-notes
This has made it possible that even decisions previously considered poor are now seen as outstanding. Let me clarify what I mean by that:
Vision Assist Parking
Tesla has recently rolled out a groundbreaking update that addresses the shortcomings of its previous vision assist park function (see above: “Parking solution without dedicated distance sensors”). The updated feature now utilizes the camera-based system to generate complete 3D renderings of the vehicle’s surroundings with remarkable precision. Gone are the days of tolerating inaccuracies of 1-3 feet; instead, the updated function boasts an astonishing accuracy of just an inch. The transformation from a primitive and somewhat inadequate solution to a breathtakingly precise one is nothing short of incredible. The newfound reliability and accuracy instill a sense of confidence and trust in the feature, to the extent that I feel comfortable forgoing rearview mirrors or cameras and without constantly getting out of the car to check the surroundings. This update represents a significant leap forward towards a future where Tesla’s innovative technologies redefine the driving experience. Who needs dedicated distance sensors? 🙂
Vision only Full Self Driving (FSD)
In recent months, Tesla’s Full Self-Driving (FSD) Beta program, which relies solely on vision-based technology, has made significant strides forward. The unveiling of Version 12 marks a pivotal moment in this journey, as Tesla has opted for an AI-based approach that streamlines the codebase. This decision has yielded groundbreaking results, showcasing the potential of vision-based systems in autonomous driving. Demonstrations from channels like “Whole Mars Catalog” on YouTube provide compelling examples of the progress achieved. Notably, even in challenging conditions such as nighttime driving or rain, where traditional camera-based systems (and its own current production version) faced limitations, Tesla’s FSD Beta performs remarkably well, nearly flawlessly navigating various scenarios. This gives me confidence that Tesla has finally solved the challenge of a camera-based system in poor visibility conditions. The advancement underscores Tesla’s relentless pursuit of innovation and its commitment to pushing the boundaries of autonomous driving technology. The only question is why is there such a big gap in vision only capabilities between the beta and production versions (which seems to run on a 4 years old code base)? Why is progress (recognition, not FSD function) not made available to existing customers more quickly? Especially in Europe, you may sometimes feel like a 2nd class customer.
In addition to the remarkable progress seen in Tesla’s Full Self-Driving (FSD) Beta program, the adoption of an AI-based approach offers distinct advantages. Unlike traditional rule-based systems that require manual programming of specific rules and scenarios for each region, the AI-driven FSD Beta is inherently adaptable. This means that adding support for new regions becomes significantly easier (Europe should follow soon), as the AI can quickly adapt to local conditions without the need for extensive manual intervention. Keep in mind that Tesla has full access to video data from the entire fleet to train the AI. This flexibility not only streamlines the development process but also ensures that Tesla’s autonomous driving technology remains responsive to the diverse and evolving environments encountered on the road.
Furthermore, the advancement of Tesla’s Full Self-Driving (FSD) technology presents a potential solution to the challenges posed by the blinker buttons on the steering wheel. In a fully autonomous vehicle, the need for manual signaling becomes obsolete as the vehicle assumes complete control over navigation and maneuvering. With this in mind, integrating automated signaling into the FSD system could alleviate the need for physical blinker buttons altogether. Similarly, the responsibility for activating windshield wipers could also be delegated to the FSD system, further simplifying the driver’s interface and enhancing the autonomous driving experience. However, it’s important to note that the FSD feature is being offered as optional add-on, at an additional cost. These functions should then flow into the basic version of the autopilot. Nevertheless, the prospect of seamlessly incorporating essential vehicle functions into the autonomous driving experience underscores Tesla’s commitment to innovation and user-centric design.
Leader in industrial manufacturing
Tesla’s strategic approach to vertical integration sets it apart from traditional car manufacturers and positions it as a formidable leader in the automotive industry. By vertically integrating key components of the manufacturing process, from battery production to software development, Tesla has achieved an unprecedented level of knowledge and control over every aspect of its vehicles. Also, Tesla has transitioned from a multitude of control processors and operating systems to a centralized processing unit, with one dedicated to infotainment and another for Full Self-Driving capabilities. This comprehensive understanding enables Tesla to innovate rapidly and optimize efficiencies at every stage of production, resulting in vehicles of high quality delivered at competitive costs. Unlike traditional manufacturers, Tesla’s mastery of industrial manufacturing at the highest level allows it to maintain a nimble and agile approach, swiftly adapting to market demands and technological advancements.
In essence, Tesla has not only surpassed the automotive industry’s standards but has also redefined them, demonstrating the immense power and potential of vertical integration in modern manufacturing. A shining example of this is the introduction of the gigapress, a colossal die-casting machine used in the production of the main structural components of the Model Y and the Cybertruck.
This innovation has revolutionized the industry by dramatically reducing manufacturing complexities, streamlining processes, and significantly lowering costs, further solidifying Tesla’s reputation as an industry disruptor and manufacturing powerhouse, beating the whole automotive industry in their own home turf: Industrial Manufacturing.
Radical Thinking: Making Progress in Time
In conclusion, while Tesla’s bold approach may be perceived as extreme by some, and Elon Musk’s unconventional methods may raise eyebrows, it’s undeniable that the company has been instrumental in driving the progress of e-mobility to where it stands today. Elon Musk and Tesla have pushed the boundaries of innovation, taking risks and thinking outside the box to propel the industry forward.
Despite the occasional misstep, this relentless pursuit of innovation is essential for progress. Mistakes are inevitable, but they also present valuable learning opportunities. Through continuous innovation and the use of updatable systems powered by software, many challenges can be addressed and corrected over time, even with the existing fleet. Rapid progress also means making mistakes. But it also means learning more and gaining more knowledge.
As a Tesla owner, I am ready to embrace these bold steps forward. Are you prepared to join me on this journey towards a sustainable future?
Additional thought
As Tesla continues to pioneer new technologies and push the boundaries of innovation, it’s inevitable that some customers may feel left behind by the rapid pace of change. Introducing novel approaches to doing things can occasionally alienate existing customers who have invested in Tesla’s products. To address this concern and ensure that decisions align with the interests of a broader customer base, it may be prudent for Elon Musk to appoint a “Master of Reason” within the company. This individual would have the authority to challenge Elon’s decisions that will have a significant impact on existing customers, providing a voice for those who may be adversely affected by radical developments (see the absence of dedicated distance sensors for park assist, missing rain sensors for the windshield wipers or blinker buttons on the steering wheel, without having an appropriate alternative solution). Don’t get me wrong. I believe that Tesla’s approach of relying more on intelligent software development with only a few dedicated sensors (e.g. cameras) instead of a multitude of proprietary sensors is the right way to go in the long run. I also believe that Tesla will eventually be able to reliably detect if and how hard it is raining based on vision technology alone. Someday… But in the meantime, the entire customer base should not suffer because there is no or an unsuitable solution. By incorporating diverse perspectives and considering the needs of all stakeholders, Tesla can navigate the path forward with greater sensitivity and inclusivity.
Cheers,
//Alex
alexreusch 